About Intuitive Operations | Your Tech Strategy Partner

Your Tech Strategy Partner for Small Businesses

We are your tech strategy partner, empowering small businesses with smart technology strategy, streamlined operations, and practical AI solutions.

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Who We Are

At Intuitive Operations, we simplify technology by turning complexity into clear, actionable strategies. We help small businesses make smarter technology decisions, optimize workflows, and create systems that support long-term growth.

Our approach goes beyond recommending tools. As a tech strategy partner, we work alongside businesses to understand their challenges, identify opportunities, and create technology roadmaps that align with their goals.

Mission: Our mission is simple. We turn technological complexity into operational simplicity. That way, businesses can stay focused on what they do best.

iO the Highland Cow

Intuitive Operations (iO) stands for strength, resilience, and adaptability. Like the Highland Cow, small businesses often face rugged terrain. However, with the right tools and strategy, they can overcome challenges. As a result, they grow stronger and smarter.

What We Do

We help small businesses harness the power of technology, business applications, and AI solutions. As a trusted tech strategy partner, we create practical strategies that improve efficiency, support teams, and turn technology into an opportunity rather than a challenge. Everything we do follows three core principles:

Experienced Experts

Our team brings hands-on experience in planning, app optimization, automation, and AI integration. As a result, your technology works for you—not the other way around.

Collaborative Approach

We work closely with your internal team to ensure seamless implementation. In addition, we stay focused on long-term success. This means every solution aligns with your unique business goals.

Tailored Solutions

Every business is different. That’s why we tailor strategies, tools, and training to match your workflows and growth goals—delivering measurable results, not generic advice.

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Meet Our Team of Experts

We deliver customized tech strategy for small businesses. This enhances productivity and simplifies technology. With our support, your team can focus on what matters most.

By partnering with Intuitive Operations, you gain a tech strategy partner committed to helping you optimize workflows, implement AI solutions, and achieve operational clarity.

Megan Hiskes

Founder & CEO

Evan Martinez

Chief Information & Security Officer

Thomas Roberts

Chief Technology Officer

Eric Vaughn

Head of Product

Melissa Freas

Project Manager

Matthew Hiskes

Creative Officer

View Bio

Loriebeth Rodriguez

Marketing, Website & Social Media Manager

Clarity in Tech. Confidence in Growth.

Matthew Hiskes

Creative Officer

Matthew Hiskes is the Creative Officer at Intuitive Operations, where he brings a dynamic blend of storytelling, design, and digital strategy to the forefront of small business innovation.

With a diverse background in writing, graphic design, web content creation, podcasting, and film/photo production, Matt crafts compelling narratives and visual experiences that elevate the Intuitive Operations brand and client communications.

His creative leadership has been instrumental in shaping the company’s distinctive voice and engaging content across multiple platforms. Matt’s passion for clear, impactful storytelling ensures that every project resonates with audiences and drives meaningful results.

Outside of work, he is dedicated to exploring new creative mediums and believes in the power of authentic communication to inspire change and connection.

Melissa Freas

Project Manager

Melissa Freas is a resourceful Project Manager with over 11 years of experience optimizing business operations, budget management, and resource allocation. Based in Rockford, Michigan, she specializes in driving efficiency and leading cross-functional teams through complex project lifecycles.

Throughout her career, Melissa has successfully directed multimillion-dollar conversions, managed large-scale community renovations, and helped organizations integrate project management methodologies to streamline workflows. She holds a Certified Scrum Master (CSM)credential and is completing her Project Management Professional (PMP)certification. Known for her strong communication and leadership background, Melissa is dedicated to delivering high-impact results and structural excellence for her team and stakeholders.

Thomas Roberts

Chief Technology Officer

Thomas Roberts is the Chief Technology Officer at Intuitive Operations, bringing over 30 years of experience across a wide range of IT technologies and infrastructures. From Unix and Linux administration to Microsoft products like Exchange, SharePoint, and MSSQL. Tom has worked with systems ranging from physical servers to blade server infrastructures, as well as phone and collaboration tools. He helps businesses implement practical, efficient solutions that make technology work for them.

He has led teams of IT specialists supporting companies of all sizes, from enterprise-level organizations to small businesses operating on tight budgets. Tom focuses on designing and implementing workflows, systems, and support strategies that empower clients to succeed without unnecessary complexity. He will be contributing to new service offerings, helping clients optimize operations and achieve measurable results.

Tom’s commitment to practical, user-focused solutions is evident in his approach, ensuring every system and workflow is designed with the end user in mind. Outside of work, he enjoys mentoring others and is passionate about making technology accessible, reliable, and transformative for businesses of all sizes.

Evan Martinez

Chief Information & Security Officer

Evan Martinez is an accomplished Chief Information and Security Operations at Intuitive Operations, where he specializes in designing and implementing smart, scalable tech solutions for small businesses. With deep expertise in tech stack simplification, process automation, and AI strategy, Evan empowers clients to streamline operations and achieve measurable results without the overwhelm.

He has played a pivotal role in developing custom AI readiness assessments and strategic implementation frameworks that drive efficiency and innovation for business owners.

Evan’s commitment to clarity and client empowerment is evident in his tailored approach, ensuring every solution is both practical and future-ready. Outside of work, Evan is passionate about lifelong learning and enjoys mentoring aspiring technologists, reflecting his belief that technology should be accessible and transformative for all.